Vilnius, ibukutha Lithuania lan tujuan ing mburi kampanye "Vilnius - G-spot of Europe" sing menang penghargaan, ngluncurake kampanye anyar sing tujuane kanggo ngolok-olok obscurity dhewe ing antarane tujuan wisata global.
Nuruti jejak sing menang penghargaan
Kampanye anyar, 'Vilnius: Amazing Where You Think It Is,' bakal ngetutake tradhisi kampanye "Vilnius - G-spot of Europe" sing menang penghargaan, sing ujar manawa "ora ana sing ngerti papan kasebut, nanging nalika sampeyan ketemu - iku apik tenan.
Kampanye kasebut dadi berita utama global, nalika uga dijenengi minangka kampanye iklan paling apik ing International Travel & Tourism Awards dening World Travel Market ing London.
Kampanye data-driven
Gagasan kanggo nggunakake ora jelas kutha minangka alat kanggo narik luwih akeh turis uga didhukung dening data. Miturut panaliten 2019, sing ditindakake dening Go Vilnius, lembaga pangembangan resmi kutha sing miwiti kampanye kasebut, mung 5% saka Brits, 3% saka Jerman, lan 6% saka Israel ngerti luwih saka jeneng lan lokasi kira-kira Vilnius. .
A situs web khusus kampanye bakal takon pengunjung kanggo guess ngendi Vilnius kanggo kasempatan menang trip kanggo kutha nalika informed saka akeh alasan kok Vilnius apik tenan. Kampanye kasebut uga bakal kalebu klip video sing nuduhake wong-wong Berlin nempatake Vilnius ing endi wae saka Amerika nganti Afrika.
Video kasebut bakal disebar liwat platform online bebarengan karo kampanye iklan ing target pasar lan outlet media sing dipilih. Pungkasan, papan reklame ing London, Liverpool lan Berlin bakal nggambarake Vilnius sing dibayangake maneh ing macem-macem jagad fantasi. Kampanye kasebut uga bakal kalebu pambuka pengalaman Vilnius pop-up ing London tanggal 22 Maret.
Tujuan sing maju
Miturut Direktur Go Vilnius, Inga Romanovskienė, gagasan iki kanggo ngowahi kekurangan kutha minangka ibukutha Eropa sing kurang dikenal dadi kampanye sing nyenengake lan nyenengake, ing ngendi Vilnius ngguyu amarga ora jelas.
"Vilnius nerusake dalan kanggo nampilake awake dhewe minangka kutha sing santai nanging wani, ora wedi ngguyu kesalahane lan uwal saka norma-norma tartamtu. Tujuan kita yaiku kanggo nuduhake manawa ora preduli ing ngendi wong mikir yen Vilnius, iki minangka papan sing apik kanggo ngunjungi, "ujare Ms Romanovskienė.
Kampanye "Vilnius: Amazing Where You Think It Is" diluncurake Senin 3 Februari.
APA sing kudu dijupuk saka ARTIKEL INI:
- A campaign-dedicated website will ask visitors to guess where Vilnius is for a chance of winning a trip to the city while being informed of myriad reasons why Vilnius is amazing.
- According to the 2019 study, undertaken by Go Vilnius, the official development agency of the city which initiated the campaign, only 5% of Brits, 3% of Germans, and 6% of Israelis know more than the name and the approximate location of Vilnius.
- According to the Director of Go Vilnius, Inga Romanovskienė, the idea was to turn the city's disadvantage of being a lesser-known European capital into an entertaining, fun campaign, in which Vilnius laughs at its obscurity.
