Marriott International dina iki mbukak merek kasetyan anyar sing ngganti merek kesetiaan saiki - Marriott Rewards, The Ritz-Carlton Rewards lan Starwood Preferred Guest (SPG) - lan nggambarake keuntungan sing ora ditandingi, portofolio kesetiaan tunggal lan pengalaman sing diumumake taun kepungkur.
Brand anyar - Marriott Bonvoy, dibangun ing yakin sing lelungan enriches kita kabeh lan duwe daya kanggo enrich donya. Marriott Bonvoy diluncurake tanggal 13 Februari nalika logo lan branding wiwit diluncurake ing kabeh titik tutul konsumen, kalebu ing saluran properti, marketing lan dodolan, kertu kredit digital, seluler lan merek sing didhukung dening kampanye media global jutaan dolar. diwiwiti ing pungkasan Februari.
"Marriott Bonvoy nandhani évolusi ing lelungan amarga nggantosi luwih saka program kasetyan," ngandika Stephanie Linnartz, Global Chief Commercial Officer, Marriott International. "Marriott Bonvoy minangka program lelungan sing dirancang kanggo urip portofolio merek global sing luar biasa ing 129 negara lan wilayah, uga menehi inspirasi tanpa wates kanggo para anggota supaya tetep lelungan lan ngupayakake karep."
Linnartz terus, "Diwakili dening logo prasaja, kandel lan modern, Marriott Bonvoy sambutan lan optimistis. 120 yuta anggota kita duwe akses menyang portofolio hotel sing unggul ing donya kanthi tarif kamar lan keuntungan anggota sing paling apik, uga koleksi pengalaman Moments sing ndadekake eksplorasi lan panemuan donya ing ngarep.
Wiwit tanggal 13 Februari, Marriott Rewards Moments lan SPG Moments bakal dadi Marriott Bonvoy Moments, sing bebarengan karo Marriott Moments bakal nampilake udakara 120,000 pengalaman ing 1,000 tujuan sing kasedhiya kanggo tuku utawa kanthi nebus poin.
Sadawane taun 2019, Marriott bakal nguripake Marriott Bonvoy kanthi serangkaian acara pengalaman kanggo para anggota sing njupuk keuntungan saka kemitraan pemasaran perusahaan karo merek apik kalebu NCAA lan Juara Dunia Formula One FIA, Mercedes-AMG Petronas Motorsport, uga liwat sponsor. kayata Oscar, Coachella Valley Music and Arts Festival, Dubai Jazz Festival, The Hong Kong Sevens lan The PGA Tour World Golf Championships-Mexico Championship.
Tanggal 18 Agustus 2018, Marriott ngluncurake program kesetiaan kanthi keuntungan manunggal ing telung merek kesetiaan warisan - Marriott Rewards, The Ritz-Carlton Rewards lan SPG. Tanggal 13 Februari, program gabungan kasebut ngrampungake integrasi kanthi jeneng siji, Marriott Bonvoy.
Peluncuran Marriott Bonvoy bakal ngenalake rong jeneng anyar kanggo jeneng tingkat status Elite sadurunge:
• Marriott Bonvoy Titanium Elite bakal ngganti Platinum Premier Elite kanggo anggota sing ngluwihi 75 bengi.
• Marriott Bonvoy Ambassador Elite bakal ngganti Platinum Premier Elite karo Duta Besar. Tingkat status Elite paling dhuwur iki ngenali anggota sing ngluwihi 100 bengi lan luwih saka $20,000 saben taun. Anggota iki seneng personalisasi tingkat paling dhuwur karo duta khusus kanggo mbantu ngrancang perjalanan lan nyukupi kabutuhan siji-siji.
APA sing kudu dijupuk saka ARTIKEL INI:
- Sadawane taun 2019, Marriott bakal nguripake Marriott Bonvoy kanthi serangkaian acara pengalaman kanggo para anggota sing njupuk keuntungan saka kemitraan pemasaran perusahaan karo merek apik kalebu NCAA lan Juara Dunia Formula One FIA, Mercedes-AMG Petronas Motorsport, uga liwat sponsor. kayata Oscar, Coachella Valley Music and Arts Festival, Dubai Jazz Festival, The Hong Kong Sevens lan The PGA Tour World Golf Championships-Mexico Championship.
- Marriott Bonvoy launches on February 13 when the logo and branding begins rolling out across all consumer touch-points, including on property, marketing and sales channels, digital, mobile and co-brand credit cards bolstered by a multi-million-dollar global media campaign starting in late February.
- Our 120 million members have access to the world’s leading hotel portfolio at the best room rates and member benefits, as well our collection of Moments experiences that bring exploration and discovery of the world to the forefront.
