Alexandria, Virginia - ASTA ngumumake dina iki yen wis ngetokake Laporan Pemasaran Agen Pemasok-Travel taunan. Survei sing ngasilake asil sing ditemokake ing laporan 18-kaca iki ditindakake ing Maret 2008 lan kalebu data survey babagan hubungan pemasok sing disenengi, saluran pesenan sing digunakake, insentif lan kegunaan program pendidikan supplier.

"Penting kanggo profesional lelungan duwe kesempatan kanggo mundur lan mriksa tren industri kanthi rutin," ujare Cheryl Hudak, CTC, presiden lan CEO ASTA. "ASTA duwe komitmen kanggo terus-terusan ngasilake laporan kanthi kualitas dhuwur, kayata Laporan Pemasaran Agen-Pemasok, supaya anggota ngerti babagan tren sing muncul lan supaya bisa ngawasi kemajuan sakabehe kanthi rutin lan nggawe pangaturan yen perlu kanggo njamin sukses terus. .”

ASTA nganakake survey Pemasaran Hubungan Pemasok-Agen Perjalanan taunan kanggo nulung agensi perjalanan lan panyedhiya kanggo mangerteni lan benchmarking pengaturan bisnis agen-pemasok sing khas.

Laporan kasebut nyimpulake manawa hubungan sing kuat antarane supplier lan agen perjalanan penting yen loro-lorone pengin nambah jumlah bisnis sing digawe. Laporan iki uga nemokake manawa 95.9 persen agen sing melu hubungan pemasok sing disenengi nindakake adhedhasar reputasi lan kualitas produke.

Antarane temuan liyane:

Mayoritas agensi, 66.1 persen, ora menehi insentif kanggo agen garis ngarep kanggo pesenan karo pemasok sing disenengi.

Mayoritas lelungan maskapai, 65.9 persen, isih dipesen liwat sistem GDS diikuti situs web maskapai kasebut.

Telpon dodolan pribadi lan pameran dagang lokal minangka cara sing paling efektif kanggo para agen sinau babagan pemasok anyar.

Nalika ditakoni cara sing disenengi kanggo nampa pendhidhikan, responden milih konferensi lan seminar lan latihan Web online minangka pilihan utama. Mayoritas agen melu lelungan FAM kanggo sinau babagan produk lan tujuan anyar.

APA sing kudu dijupuk saka ARTIKEL INI:

The survey producing the results found in this 18-page report was conducted in March of 2008 and includes survey data on preferred supplier relationships, booking channels used, incentives and the usefulness of supplier education programs.
“ASTA is committed to consistently producing high-quality reports, such as the Supplier-Travel Agent Marketing Report, so members are aware of emerging trends and so they can monitor their overall progress on a regular basis and make adjustments when necessary to ensure continued success.
The report concluded that a strong relationship between suppliers and travel agents is imperative if both sides want to increase the amount of business they generate.