Transparansi bakal dadi kunci kanggo nyedhiyakake layanan kanggo para turis mbesuk. Sajrone iki Covid-19 pandemi, akeh aspek lelungan mbesuk sing diarani 'durung mesthi'. Miturut ahli industri lelungan, perantara sing nyedhiyakake informasi luwih lengkap lan kabijakan sing luwih jelas ora bisa dibantah bakal duwe keuntungan nalika bisa ngasilake kapercayan konsumen.
Masalah babagan pengembalian dana, kebijakan pesenan lan manajemen tenaga kerja kabeh wis unggul - agen utawa operator sing ora jelas babagan kabeh subjek kasebut wis diadhepi publik.
Iki minangka wektu sing tantangan kanggo kabeh operator lan agen. Kanggo nyedhiyakake permintaan mbesuk lan njamin kepuasan konsumen, perantara kudu fleksibel lan transparan babagan perencanaan mbesuke. Saiki, masa depan lelungan tetep durung mesthi. Klompok pengalaman pelanggan negatif sajrone pandemi saiki duwe potensial nyebabake kerusakan jangka panjang kanggo kredibilitas merek.
Mayoritas operator lan agen kudu nyetel kabijakan pesenan kanggo nawakake alternatif sing luwih fleksibel kanggo ngatasi pengembalian dana massal - sawetara pangaturan kasebut bisa dileksanakake kanthi permanen amarga owah-owahan permintaan konsumen tegese para wisatawan kudu luwih fleksibel. Perusahaan sing njaga kabijakan pesenan sing fleksibel mesthi bakal nguntungake wong sing ngowahi iki nalika panjaluk lelungan diwiwiti maneh.
TUI dikritik amarga ora ana informasi sing kasedhiya lan kabijakan mbalekaken wektu sing suwe - perusahaan mung ngenalake alat pengembalian dana awis mandhiri tanggal 21 Mei 2020. Sawise urusan karo panjaluk panjaluk dana (luwih saka 900,000 pelanggan kena COVID-19 nalika iki) ), alat kayata iki kudune wis ana.
Informasi liyane bisa uga dianggep minangka titik jual. Pelancong biasane luwih duwe minat babagan perantara sing digunakake kanggo ngatasi pengaruh COVID-19. Sadurunge pandemi iki, informasi babagan pantai, restoran lan toko bakal dikepengini; kirim COVID-19, informasi tambahan babagan kesehatan lan safety, protokol skrining lan prosedur karantina bakal luwih penting.
Wektu ngenteni browsing media sosial saya tambah akeh nalika pandemi, 41% wisatawan global nindakake perkara kasebut saiki dibandhingake karo pra-COVID-19. Iki tegese turis wis luwih nyambung tinimbang sadurunge lan reputasi utawa kajian sing ala bisa nyebar kanthi cepet. Mula, manajemen reputasi online sing efektif penting banget supaya kredibilitas merek tetep utuh.
#bajangbali
APA sing kudu dijupuk saka ARTIKEL INI:
- The majority of operators and agents have had to adjust the booking policies to offer more flexible alternatives to cope with mass refunds – some of these adjustments may be implemented permanently as a change in consumer demand means that travelers require more flexibility going forward.
- A company that maintains a flexible booking policy will undoubtedly be at an advantage over one who changes this as travel demand starts to return.
- According to travel industry experts, intermediaries offering more information and clearer policies will indisputably be at an advantage in terms of restoring consumer confidence.
